We all know the kind of friend that gets celebrated — the dependable one, the always-there-for-you one, the good friend.
But what about the other kind?
The friend who disappears for a few days (or weeks). The one who leaves your texts on read, not because they don’t care — but because they don’t know what to say. The one who loves you deeply but struggles to show it the way you expect. The one who misses birthdays but remembers your traumas. The one who’s bad at being a “good” friend — but would still go to war for you.
That’s the BadFriend.
And this is their hoodie.
? The Meaning Behind BADFRIEND™
We created the Bad Friends Hoodie for the ones who don’t always get it right — but never stop trying. For the people who carry loyalty quietly. For the emotionally inconsistent, the selectively social, the ones who disappear when they’re overwhelmed but always come back when it counts.
This isn’t about glorifying flakiness. It’s about being real. About recognizing that not all love looks the same. That friendship isn’t always clean, easy, or pretty.
It’s messy. It’s complicated. It’s imperfect.
It’s human.
That’s what BADFRIEND™ stands for.
? Who This Hoodie Is For
This isn’t your “check-in every day, plan-every-detail” kind of hoodie. This is for the friend who:
Texts back eventually
Cancels plans but never forgets your pain
Isn’t always present but is always loyal
Misses your call but shows up with snacks and silence when you need them most
Gives you the ugliest, most honest truth instead of the prettiest lie
If you’ve ever been called distant, confusing, hard to read — but still know you’d take a bullet for the people you love...
Welcome. You’ve found your hoodie.
? Hoodie Specs (Because You Still Care About Quality)
We made this hoodie with the same energy you give to your people — quiet, heavy, and full of warmth once you let it in.
Fabric:
100% heavyweight cotton (400 GSM)
Ultra-soft brushed fleece lining
Pre-shrunk, pre-washed, and built to last — through mood swings, ghost phases, and emotional growth
Fit:
Oversized unisex fit
Drop shoulders for a relaxed, low-effort feel
Kangaroo pocket for your phone, cold hands, or emotional baggage
Design Details:
Subtle embroidered BADFRIEND™ logo on the chest
Inside label reads: “Not perfect. Still trying.”
Durable double-stitch construction — tough enough to survive life
Available in washed neutrals and moody tones
? The Vibe
This isn’t just a hoodie — it’s a mirror. A low-key flex. A confession without the explanation. It says:
“Yeah, I mess up. But I never stop caring.”
It’s for early morning hangovers, late-night breakdowns, long silences, and overdue apologies. It’s not about being the best version of yourself. It’s about being your version — flawed, tired, loyal, learning.
⚠️ Limited Like Your Social Energy
We're not mass-producing this. No unlimited restocks. No spammy emails begging you to buy.
This is a limited drop, made for the few who relate. The ones who saw “BadFriend” and felt seen. Once it’s gone, it’s gone — like you when the group chat gets too loud.
? Care Instructions (You’ll Probably Ignore)
Wash cold, inside out
Tumble dry low or hang dry
Don’t bleach or iron the embroidery
Don’t overthink that last text — they probably still love you
? Why It Matters
The BadFriend jeans is about showing love in your own language.
You may not have the right words. You may not show up on time. But when someone really needs you, you're there. And that counts.
Wearing this hoodie isn’t about celebrating the parts of you that need work. It’s about acknowledging them, owning them, and growing anyway. It's about refusing to perform perfection and instead embracing the mess.
You’re trying. That’s enough.
? Final Thoughts
Not all friends fit the Hallmark mold. Some of us are still figuring it out. Some of us give space instead of comfort. Some of us speak through actions, not words. Some of us are better at being real than being nice.
This hoodie is for the ones who love differently.
For the ones who care quietly.
For the ones who’ve been misunderstood, mislabeled, misread — and still show up anyway.
You’re not perfect. You’re not always present.
But you’re real. And that’s what makes you a BadFriend.
And that’s exactly who this hoodie was made for.
BADFRIEND™
For the ones who love you — even when they don’t know how to say it.
