Drake Merch

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Drake Merch

Take Drake, for example. His label, October’s Very Own (OVO), started as a small batch of hoodies and caps sold to fans but has now grown into a luxury streetwear brand with brick-and-mortar stores across North America and a global following. Similarly, Beyoncé’s Ivy Park, launched in collaboration with Adidas, positioned itself at the intersection of performance wear and high fashion, aligning her image with empowerment and sophistication.