TSM FTX Branding Ban: Riot's Crypto Sponsorship Rules


TSM faces restrictions on FTX branding in North American esports, highlighting league caution toward cryptocurrency sponsorships while emphasizing TSM's prominent esports legacy.

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Recent developments reveal that TSM, formerly known as Team SoloMid, will face restrictions on using the FTX branding in North American Riot-sanctioned events. According to Chris Greeley, interim commissioner of the North American League Championship Series, while the sponsorship agreement itself complies with league rules, certain restrictions apply to crypto exchange sponsorships. Specifically, these types of sponsorships are subject to activation limitations, meaning TSM's new team name incorporating FTX will not be permitted for use during the LCS or other Riot-organized esports competitions in the region. This decision underscores the league's cautious approach toward integrating cryptocurrency brands into competitive gaming environments.

Historically, TSM has been a prominent name in esports, and its recent partnership with FTX marked a significant financial move. The deal, valued at $210 million over ten years, aimed to bolster the organization’s growth across multiple platforms, including mobile gaming, and to fund new global office locations. As part of the collaboration, TSM FTX was set to purchase $1 million worth of FTX’s native token, FTT, and distribute cryptocurrency to players and staff, reflecting a forward-looking approach toward digital assets in esports.

The partnership drew praise from FTX’s CEO, Sam Bankman-Fried, who expressed enthusiasm about working with TSM, highlighting the team’s reputation for excellence and innovation. TSM, established in 2009 by Andy "Reginald" Dinh, has evolved into a powerhouse competing in various major titles such as League of Legends, Rainbow Six Siege, and Valorant. Despite the new sponsorship ambitions, league regulations continue to shape how esports organizations can align with financial and crypto-related brands, emphasizing the importance of compliance in the rapidly changing landscape of competitive gaming.

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