UK Cosmetics and Personal Care Market Overview
Market Size in 2024: USD 13.4 Billion
Market Forecast in 2033: USD 23.2 Billion
Market Growth Rate 2025-2033: 6.24%
The UK cosmetics and personal care market size reached USD 13.4 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 23.2 Billion by 2033, exhibiting a growth rate (CAGR) of 6.24% during 2025-2033.
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Rising Consumer Demand for Natural and Organic Products
Consumers are increasingly seeking beauty products free from harmful chemicals, favoring natural and organic ingredients. This shift is influencing product development and brand positioning, with companies emphasizing clean and sustainable formulations. For instance, organic and natural beauty product sales increased by 23% in the UK in 2020.
Influence of Social Media and Beauty Influencers
Platforms like Instagram, YouTube, and TikTok have become powerful tools for beauty brands to reach consumers. Beauty influencers and tutorials significantly impact purchasing decisions, especially among millennials and Gen Z. This trend has led to increased brand visibility and consumer engagement.
Expansion of E-Commerce and Online Retail
The growth of online shopping has made beauty products more accessible to a broader audience. E-commerce platforms offer convenience and a wide range of products, allowing consumers to shop from the comfort of their homes. This shift has been accelerated by the COVID-19 pandemic and continues to influence consumer behavior.
Growth in Male Grooming and Personal Care
There is a growing interest in male grooming and personal care products, contributing to market expansion. Brands are developing products tailored to men's skincare and grooming needs, reflecting changing societal norms and increasing acceptance of self-care among men.
Premiumization and Demand for High-Quality Products
Consumers are willing to invest in premium beauty products that offer enhanced efficacy and luxury experiences. This trend towards premiumization is evident in the rising demand for high-end skincare and cosmetic items, driven by aspirations for quality and exclusivity.
Technological Advancements in Beauty Products
Innovations in product formulations and the introduction of smart beauty devices are attracting tech-savvy consumers. Advancements such as LED facemasks and electric acne treatments are gaining popularity, reflecting the integration of technology into beauty routines.
Focus on Sustainability and Ethical Practices
Sustainability has become a significant factor in consumer purchasing decisions. Brands are adopting eco-friendly packaging, cruelty-free testing, and ethical sourcing to align with consumer values, enhancing brand loyalty and trust.
Influence of K-Beauty Trends
The popularity of Korean beauty (K-beauty) products, known for their innovative formulations and effective results, is influencing UK consumers. Products like hydrating serums and moisturizers have seen increased demand, driven by trends such as the "glass skin" look promoted on social media.
Economic Contribution and Employment Growth
The beauty and personal care industry has become a significant contributor to the UK's economy. In 2024, it directly contributed £15.9 billion to GDP and employed nearly 700,000 people, reflecting its role as a key economic sector.
Adaptation to Regulatory Changes Post-Brexit
Post-Brexit regulatory adjustments have prompted UK beauty companies to innovate and adapt. While facing challenges in exports, the domestic market has seen resilience, with brands focusing on compliance and local consumer preferences to maintain growth.
UK Cosmetics and Personal Care Market News
- July 2025: Despite one of the fastest-growing industries in the country, the beauty personal care sector faces declining exports and employment, with exports down around 6% annually following Brexit-related friction.
- Late 2025: The "lipstick effect" is in full swing, with prestige lip product sales up 16% year-on-year, reaching approximately £80.4 million in H1 2025, as consumers indulge in affordable luxuries during economic uncertainty.
- Recent weeks: The Australian "dupe" brand MCoBeauty launched at Superdrug, offering viral Charlotte Tilbury-style products for under £15, fueling demand in lower-cost prestige alternatives.
- Ongoing 2025: TikTok Shop UK has become the 4th-largest beauty retailer in Britain, with social commerce driving viral trends, discovery commerce, and rapid growth among DTC and indie brands.
- 2025: Regulators are cracking down on unsafe procedures in the aesthetics sector. Reports highlighted dangerous, underregulated cosmetic injections sold in public settings, sparking calls for national licensing and tighter enforcement.
UK Cosmetics and Personal Care Market Industry Segmentation:
Product Type Insights:
- Personal Care Products
- Hair Care Products
- Shampoo
- Conditioner
- Others
- Skin Care Products
- Facial Care Products
- Body Care Products
- Lip Care Products
- Bath and Shower
- Shower Gels
- Soaps
- Others
- Oral Care
- Toothbrushes
- Toothpaste
- Mouthwashes and Rinses
- Others
- Men's Grooming Products
- Deodorants and Antiperspirants
- Cosmetics/Make-up Products
- Facial Cosmetics
- Eye Cosmetic Products
- Lip and Nail Make-up Products
- Hair Styling and Coloring Products
Distribution Channel Insights:
- Specialist Stores
- Supermarkets/Hypermarkets
- Convenience Stores
- Online Retail Channels
- Others
Regional Insights:
- London
- South East
- North West
- East of England
- South West
- Scotland
- West Midlands
- Yorkshire and The Humber
- East Midlands
- Others
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
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Key highlights of the Report:
- Market Performance (2019-2024)
- Market Outlook (2025-2033)
- COVID-19 Impact on the Market
- Porter’s Five Forces Analysis
- Strategic Recommendations
- Historical, Current and Future Market Trends
- Market Drivers and Success Factors
- SWOT Analysis
- Structure of the Market
- Value Chain Analysis
- Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
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IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
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