We all have a version of ourselves we don’t post about.
Maybe you forgot their birthday. Maybe you didn’t reply to the message that clearly needed more than a “sorry.” Maybe you left when things got hard — and maybe, just maybe, you don’t even know why you did.
The Bad FriendsHoodie isn’t about being proud of the mistakes. It’s about being honest about them. It’s a wearable confession, a piece of soft armor for those learning to forgive themselves for the messes they made — and the ones they’re still cleaning up.
This isn’t just a hoodie. It’s a statement. A reflection. A moment of clarity you can wear.
Own What You Aren’t
The word "BadFriend" hits hard. That’s the point.
It’s a label nobody wants to earn — but most of us have, at least once. This hoodie doesn’t glamorize hurting people. It doesn’t ask for pity. It exists to say: I know I wasn’t there, and I’m trying to be better now.
Because calling yourself out is the first step toward growth.
This hoodie is for the ones who’ve made mistakes and want to own them. Not to seek forgiveness, but to face themselves fully.
Design Details That Tell a Story
Every element of the BadFriend Hoodie was made to reflect the tension between softness and sharpness — comfort and confrontation.
Front Graphic: The word “BadFriend” in bold, fractured typography across the chest. Slightly distorted, slightly messy — just like the conversations you’ve been avoiding.
Back Quote:
“I disappear when it matters most.”
Not proud. Just true.Sleeve Embroidery:
“Still learning how to stay.”
Because healing isn’t linear — and some lessons take a few heartbreaks to sink in.Color Options:
Ash Black – for the nights you lay awake.
Storm Grey – for the silence between “seen” and “replied.”
Faded Rose – for the apologies you never said out loud.
Comfort for the Uncomfortable
You may not be the best at expressing how you feel — but this hoodie does it for you.
Fabric: A heavyweight blend of organic cotton and recycled polyester. Pre-washed for a lived-in feel, because comfort should never be conditional.
Fit: Oversized, unisex cut with dropped shoulders and a roomy hood. Built to hide in, cry in, overthink in — or just wear on a lazy Sunday.
Details: Thick ribbed cuffs, reinforced seams, double-lined hood, and a front pouch big enough to carry your phone, your regrets, and your half-written drafts of closure texts you never sent.
Who Wears the BadFriend Hoodie?
People who’ve made mistakes.
People who are working on being better.
People who own their past and don’t run from it anymore.
This isn’t for the perfect friend — the one who always shows up, always says the right thing, always answers on the first ring. This is for the flawed ones. The inconsistent ones. The ones who lost people and learned from it — or are still learning.
It’s for you, if you’ve ever thought:
“I didn’t mean to hurt them, but I did.”
“I wish I could go back and do it differently.”
“I want to be better than I was.”
If that’s you, welcome. You’re not alone.
Limited Edition – No Do-Overs
Just like the people we should’ve held onto, this hoodie won’t be around forever. We’re releasing it in limited quantities, never to be restocked. Once it’s gone, it’s gone.
Because sometimes you don’t get second chances — and that’s what makes the first one matter.
Not Just a Hoodie – A Conversation Starter
Wearing the BadFriend jeans is more than fashion. It’s a quiet confession. A badge of growth. A way to say “I’ve messed up” without needing to explain every scar. And weirdly enough, it connects people. Because the ones who get it — really get it.
You don’t have to be proud of your past to wear it. But you can choose to move forward with honesty.
So if you're done pretending you're perfect —
If you want to wear something real —
If you're ready to own your story —
Put the hoodie on.
And start again.
