UK Alternative Data Market Overview
Market Size in 2024: USD 293.16 Million
Market Forecast in 2033: USD 4,439.56 Million
Market Growth Rate (2025–2033): 35.25%
The UK alternative data market size reached USD 293.16 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 4,439.56 Million by 2033, exhibiting a growth rate (CAGR) of 35.25% during 2025–2033.
Revolutionizing Insights Through Alternative Data
Alternative data is all about tapping into non-traditional sources to uncover unique insights into financial markets, consumer behaviour, and business trends. Unlike the usual financial statements or government stats, alternative data pulls in information from web traffic, satellite images, social media interactions, sensors, credit card transactions, and mobile devices.
In the UK, the booming fintech scene, the growing use of data analytics in investment decisions, and a vibrant startup ecosystem are driving the increasing demand for alternative data solutions. Companies are turning to this data to improve their predictive modelling, risk assessment, and competitive analysis.
Functions and Key Components of Alternative Data
Alternative data offers a comprehensive perspective on market dynamics by enhancing traditional datasets. It allows companies and investors to discover hidden connections, gauge market sentiment, and predict future trends.
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Additional Insights
The market is experiencing rapid growth, fuelled by breakthroughs in big data analytics, AI modelling, and predictive insights that help companies make more accurate decisions. At the same time, institutional investors are increasingly adopting real-time data strategies, which boosts their agility in managing portfolios.
Additionally, the integration of data governance frameworks and ethical AI policies in line with the UK’s data protection laws is paving the way for responsible data monetization. As businesses continue to embrace digital transformation, the alternative data ecosystem is set to become a key component of competitive intelligence across various industries.
Benefits and Market Drivers
- Investment Optimization: Alternative data helps asset managers identify opportunities faster and make data-driven investment decisions.
- Rise of Fintech and AI Startups: The UK’s fintech ecosystem is fostering new business models based on AI-powered analytics and open banking.
- Regulatory Evolution: The FCA’s (Financial Conduct Authority) open data initiatives encourage transparency and responsible data use.
- Digital Consumer Footprint: With growing online activity, access to real-time consumer sentiment and behavior is transforming retail and marketing analytics.
- Risk Mitigation: Institutions are using geospatial and transactional data to detect fraud and manage financial risks proactively.
UK Alternative Data Market News
- In March 2025, Experian UK launched a new AI-driven alternative data platform aimed at improving credit scoring for thin-file consumers, utilizing mobile usage and payment behaviour analytics.
- In May 2025, Barclays Ventures invested in a London-based data intelligence startup focused on aggregating social media and web-based data for real-time market sentiment tracking.
- The UK government also announced new guidelines under the National Data Strategy, encouraging ethical and transparent usage of non-traditional datasets across sectors.
UK Alternative Data Industry Segmentation
Data Type Insights:
- Web Scraped Data
- Mobile Application Usage Data
- Credit/Debit Card Transactions
- Geo-location Data
- Social Media Data
- Email Receipts
- Others
Industry Insights:
- Automotive
- BFSI
- Energy
- Industrial
- IT and Telecommunications
- Media and Entertainment
- Real Estate and Construction
- Retail
- Transportation and Logistics
- Others
End-User Insights:
- Hedge Funds
- Investment Institutions
- Corporates
- Others
Regional Insights:
- London
- South East
- North West
- East of England
- South West
- Scotland
- West Midlands
- Yorkshire and The Humber
- East Midlands
- Others
Competitive Landscape
The competitive landscape of the UK alternative data market has been examined along with profiles of key players.
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Key Highlights of the Report:
- Market Performance (2019–2024)
- Market Outlook (2025–2033)
- COVID-19 Impact on the Market
- Porter’s Five Forces Analysis
- Strategic Recommendations
- Historical, Current and Future Market Trends
- Market Drivers and Success Factors
- SWOT Analysis
- Structure of the Market
- Value Chain Analysis
- Comprehensive Mapping of the Competitive Landscape
Note:
If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
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IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers create lasting impact. The company provides a comprehensive suite of market entry and expansion services. IMARC’s offerings include detailed market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals, branding and marketing strategies, competitive benchmarking, pricing analysis, and procurement research.
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