IMARC Group, a leading market research company, has recently released a report titled "Smart Packaging Market Report by Technology (Modified Atmosphere Packaging, Active Packaging, Intelligent Packaging), Industry Vertical (Food and Beverages, Automotive, Healthcare, Personal care, and Others), and Region 2025-2033." The study provides a detailed analysis of the industry, including the global smart packaging market size, share, trends, and growth forecast. The report also includes competitor and regional analysis and highlights the latest advancements in the market.
Smart Packaging Market Highlights:
- Smart Packaging Market Size: Valued at USD 38.0 Billion in 2024.
- Smart Packaging Market Forecast: The market is expected to reach USD 64.5 billion by 2033, exhibiting a growth rate of 5.75% during 2025-2033.
- Market Growth: The smart packaging market is experiencing robust growth driven by the integration of advanced technologies and rising consumer demand for transparency and product authenticity.
- Technology Integration: The convergence of IoT, AI, RFID tracking, and blockchain technology is transforming packaging from passive containers into intelligent communication platforms.
- Regional Leadership: North America commands the largest market share, fueled by advanced e-commerce infrastructure and strong technology adoption across retail and healthcare sectors.
- Sustainability Focus: Growing environmental concerns are driving the development of eco-friendly smart packaging solutions that combine intelligent features with recyclable and biodegradable materials.
- Key Players: Industry leaders include Amcor plc, Avery Dennison Corporation, Berry Global Inc., Crown Holdings Inc., Dupont De Nemours Inc., and Zebra Technologies Corporation, which dominate the market with innovative solutions.
- Market Challenges: High initial implementation costs and the need for skilled workforce in IoT deployment present ongoing challenges for widespread adoption.
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Our report includes:
- Market Dynamics
- Market Trends and Market Outlook
- Competitive Analysis
- Industry Segmentation
- Strategic Recommendations
Industry Trends and Drivers:
- Explosive Growth in E-Commerce and Online Shopping:
The retail market has seen a meaningful shift as consumers have turned more to e-commerce. Global retail e-commerce sales should have been more than 5.7 trillion USD by 2022 and should grow an estimated 56% in the next four years to about USD 8.1 trillion in 2026. This increasing demand within online retail creates massive potential for smart packaging technologies to enable real-time monitoring, secure shipping, and an improved consumer experience. The modern consumer increasingly expects their products to arrive in full, intact, and with complete transparency. Smart packaging integrates sensors, trackers, and other technologies that can observe, monitor, and report on location, temperature, humidity, and treatment of the transported product. In this way, the packaging is considered a participant in the transportation and logistics system that reports not only to a retailer but also to a logistics provider and even the consumer.
- Revolutionary Technology Integration Transforming Packaging:
Packaging technology is undergoing an enormous transformation. A proprietary survey by Zebra Technologies has indicated that smart packaging technologies such as RFID packaging, sensors and augmented reality are expected to experience 35% adoption by 2024, up from 29% in 2019. Consumer retailing has seen the fastest uptake. More than one in every five companies, by 2024, expects RFID and location technology to make their way to packaging, inventory and picking. The rise of IoT platforms has made remote monitoring and predictive analytics possible. Packsize launched the X6 automated right-sized packaging in March 2025, at ProMat and LogiMAT. The X6 creates up to 1500 boxes per hour and features integrated ASRS and GTP technology as part of a fully automated system. This smart technology delivers compliant, energy-efficient and waste-efficient packaging to support sustainability and productivity for businesses, and growth for the planet.
- Massive Push Toward Sustainable and Intelligent Solutions:
Sustainability now becomes a business imperative. It drives change to the global packaging industry. Businesses throughout the world are reacting to updated rules and customer desires. The rules and desires hope for advances. The advances should not require a loss of ability. Smart packaging sits at this nexus. Smart packaging could use packaging materials that have less environmental effect, but also come with technology features that actually reduce waste. Smart packaging could be developed to better track the freshness and quality of the product through the supply chain, to reduce waste at different points of the cycle. London-based Think Tank has launched smart packaging formats that bring together physical design elements; structural, tactile, and sensory attributes with NFC tagged digital content. When triggered by the consumer's mobile phone, video, games, or music files play on the packaging. The packaging formats used are recyclable, showing that smart packaging can be environmentally and socially responsible. Several major manufacturers are developing green packaging solutions that emit fewer harmful chemicals and have better tracking and monitoring.
- Critical Need for Food Safety and Waste Reduction
The global food system challenges have created a window of opportunity for smart packaging. Food waste reduction has emerged as a disruptor in the smart packaging innovation landscape. The annual United States food waste estimate is 133 billion pounds (60 billion kilograms) or USD 161 billion in value. Within grocery retailers, the opportunity to reduce food waste and save on costs is approximately USD 18.2 billion. Adherence to dosing regimens and other issues surrounding compliance, as well as anti-counterfeiting, have driven the need for smart packaging in healthcare and pharmaceuticals, with packaging using time-temperature indicators, freshness indicators and modified atmosphere packaging to prevent spoilage and improve shelf life. Perishable products can then be closely monitored in real-time, via the supply chain, from the production facility all the way to the consumer's refrigerator. In November 2024 VarieT° Technology introduced a new Smart Heat Battery self-heating machine that greatly improves the packaging of food and beverage products.
Smart Packaging Market Report Segmentation:
Breakup by Technology:
- Modified Atmosphere Packaging
- Active Packaging (Antimicrobial, Gas Scavengers, Moisture Control, Corrosion Control)
- Intelligent Packaging (Indicators, Tracking Devices)
Modified atmosphere packaging holds the majority of the market share, remaining the preferred choice for extending shelf life of perishable food products by altering internal atmospheric composition without added preservatives.
Breakup by Industry Vertical:
- Food and Beverages
- Automotive
- Healthcare
- Personal Care
- Others
Food and beverages dominate the market, reflecting the critical need for freshness monitoring, portion control, and anti-counterfeiting measures in this high-volume sector.
Breakup by Region:
- North America (United States, Canada)
- Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
- Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa
Who are the key players operating in the industry?
The report covers the major market players including:
- Amcor plc
- American Thermal Instruments
- Avery Dennison Corporation
- Berry Global Inc.
- Crown Holdings Inc.
- Dupont De Nemours Inc.
- Linde plc
- Multisorb Technologies Inc. (Filtration Group Corporation)
- Point Five Packaging LLC
- R.R. Donnelley Sons Company
- SEE
- WestRock Company
- Zebra Technologies Corporation
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