Europe Popcorn Market Forecast by 2033
Market Size in 2024: USD 3.5 Billion
Market Forecast in 2033: USD 6.1 Billion
Market Growth Rate 2025-2033: 5.8%
The Europe popcorn market reached USD 3.5 Billion in 2024 and is projected to expand to USD 6.1 Billion by 2033, growing at a CAGR of 5.8% during 2025-2033. This growth is driven by shifting consumer snacking habits, product innovations, and the rising popularity of healthier, convenient snack options across the region.
Growth Drivers of the European Popcorn Market
Health-Conscious Snacking Trends
European consumers who focus on healthy snacking have recognized popcorn as a whole grain, high-fiber, low-calorie snack food. It can be prepared with little added oil or other ingredients. The World Health Organization says that obesity rates in Europe continue to increase by. Consumers throughout Europe have begun to embrace healthy snacking. Popcorn has promotion as food without gluten that is low calorie and high in antioxidants. Manufacturers produce organic popcorn. Manufacturers produce non-GMO popcorn in bulk. Manufacturers produce air-popped popcorn. Manufacturers sell it in the packaged snack food aisle to market it as a healthy snack food.
Expanding Movie and Entertainment Culture
Popcorn is eaten by moviegoers, as it has been for much of its history, with more people back in theaters in Europe, with a 21% increase in film attendance from 2022 to 2023 according to the European Audiovisual Observatory. Popcorn sales are often associated with the cultural experience of viewing a film in a theater, and this association is a sales driver in theaters, retail outlets, and the home. The rise of home entertainment technology and streaming services has led to increased sales in the home. Pre-popped popcorn is a popular food for the family movie night and other gatherings.
Product Innovation and Flavor Diversification
Flavor and style variations created to appeal to certain demographics include the addition of gourmet flavors such as truffle and chili-lime as well as caramel- and chocolate-coated varieties. In 2024, snack brands in Europe led the way by creating single-serve resealable bags to appeal to more consumers in urban areas with busy lifestyles who need snacks they can eat on the go. These new popcorn packs offer more convenience and more chances to build brand loyalty with popcorn promoted as appropriate for a variety of occasions.
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Europe Popcorn Market Segmentation
Type Insights:
- Microwave Popcorn
- Ready-to-Eat Popcorn
Distribution Channel Insights:
- On-Trade
- Off-Trade
End Consumer Insights:
- Households
- Commercial
Country Insights:
- Germany
- France
- United Kingdom
- Italy
- Spain
- Others
Competitive Landscape
The competitive landscape of the industry has also been examined along with the profiles of the key players.
Europe Popcorn Market News
- 2024: European snack companies launched new gourmet popcorn flavors, including Mediterranean herb and spicy jalapeño, to cater to evolving consumer tastes.
- 2024: Several cinema chains across Germany and France reported increased popcorn sales following the recovery of in-theater attendance.
- 2023: Online grocery platforms expanded their popcorn offerings, with ready-to-eat packs becoming top-selling snack items.
- 2023: Manufacturers introduced eco-friendly packaging for popcorn products, aligning with Europe’s sustainability goals.
- 2025: Popcorn brands partnered with streaming platforms for promotional campaigns, boosting at-home consumption.
Key highlights of the Report:
- Market Performance (2019-2024)
- Market Outlook (2025-2033)
- COVID-19 Impact on the Market
- Porter’s Five Forces Analysis
- Strategic Recommendations
- Historical, Current and Future Market Trends
- Market Drivers and Success Factors
- SWOT Analysis
- Structure of the Market
- Value Chain Analysis
- Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as part of the customization.
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