IMARC Group, a leading market research company, has recently released a report titled “Activewear Market Size, Share, Trends and Forecast by Product Type, Material Type, Pricing, Age Group, Distribution Channel, End User, and Region, 2025-2033”. The study provides a detailed analysis of the industry, including the activewear market growth, trends, size, and industry growth forecast. The report also includes competitor and regional analysis and highlights the latest advancements in the market.
Report Highlights:
How Big Is the global activewear market?
The global activewear market size was valued at USD 414.17 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 672.03 Billion by 2033, exhibiting a CAGR of 5.0% from 2025-2033. North America currently dominates the market, driven by a strong fitness culture, rising athleisure trends, advanced fabric innovations, and the continuous expansion of e-commerce.
Rising Health Awareness and Fitness Participation Driving Demand
The growth of the global activewear market is driven by the increasing importance placed on health, wellness, and physical fitness in daily life. The increasing awareness and demand for physical fitness, along with the increasing popularity of yoga, running, cycling, strength training, and home fitness are propelling the demand for performance apparel. The meaning of activewear has been expanded to not only include clothing intended specifically for gym workouts or sporting events, but also leisure clothing that is comfortable, practical and fashionable. The popularity of athleisure has resulted in clothing that was originally intended for sport being made from innovative, high-performance fabrics and ergonomics. As women participate more in sports and fitness and social media and fitness influencers promote active lifestyles, the global apparel market demands functional, versatile, stylish, and durable activewear in 2025 during the shift of more people to preventive health and outdoor recreation.
Innovation in Sustainable and Functional Fabrics
The activewear industry increasingly values sustainability and innovates fabrics as eco-conscious consumers demand recyclable, organic and biodegradable fabrics while manufacturers rise to this new challenge. Major brands are researching moisture-wicking, thermoregulation and antibacterial fabrics which can be made sustainably, and recycled polyester, bamboo fiber and organic cotton are used in some sustainable ranges of activewear brands. Increasingly, technological advances in textile manufacture, such as smooth knitting and compression fit, or fabric features such as UV protection, are being developed. Furthermore, there is a growing interest in smart fabrics which contain sensors that monitor aspects of the wearer's health or environmental conditions, such as heart rate and temperature. By 2025, this is expected to have a substantial impact on purchase decision-making, as consumers learn to make choices that conform to environmental sustainability as well as the functional characteristics of the fabric, making sustainability and performance fabric design a market differentiator.
Expansion of Online Retail and Customization Trends
The rapid growth of e-commerce and online marketplaces for clothing is impacting the activewear market. Consumers are able to have access to an abundance of brands, styles, and price points, backed by virtual fitting technologies and personalization tools powered by artificial intelligence. The D2C approach enables brands to create a stronger connection with consumers, offering custom products and collections. As demand for personalization rises, brands are using D2C to provide consumers with customizable choices including fit, colors, and product performance to match their personal needs and lifestyle. Brands are generating increased sales from social media through influencer marketing and user-generated content. Sales of activewear are expected to increase to 2025 due to the application of data analytics, virtual reality and omnichannel strategies to online shopping that provide consumers with more cohesive purchasing adventures across digital and physical channels. Convenient digital options and personalized products are expected to redefine consumer experience across the activewear sector.
Activewear Market Trends 2025
In 2025, the activewear market continues to focus on sustainability, technology, and the blending of fashion and functional design. For gaining favor with consumers who value the environment, companies develop products that use recycled fabrics and low-impact dyes. Demand for clothing with a dual purpose partly fueled growth in athleisure. Digitalization impacts clothing from the creation of new ways for people to interact through virtual try-ons, product recommendations and brand storytelling. Innovating functionally takes core priority in the use of lightweight breathable and versatile materials across climates activities and seasons. Collaborations within athletic and fitness influencers, sporting groups and fashion designers are important brand drivers. The athleisure market is expected to evolve so it balances performance, offers comfort, and sustains itself while activewear emerges as a core lifestyle category so it focuses on health, provides convenience, and expresses consumers' selves.
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Activewear Market Segmentation:
Analysis by Product Type:
- Top Activewear
- Bottom Activewear
- Innerwear
- Swimwear
- Outerwear
Analysis by Material Type:
- Nylon
- Polyester
- Cotton
- Neoprene
- Polypropylene
- Spandex
Analysis by Pricing:
- Economy
- Premium
Analysis by Age Group:
- 1 – 15 Years
- 16 – 30 Years
- 31 – 44 Years
- 45 – 64 Years
- More than 65 Years
Analysis by Distribution Channel:
- Online Stores
- Offline Stores
Analysis by End User:
- Men
- Women
- Kids
Regional Insights:
- North America
- Europe
- Asia Pacific
- Middle East and Africa
- Latin America
Who are the key players operating in the industry?
The report covers the major market players including:
- Adidas AG
- ASICS Corporation
- Columbia Sportswear Company
- DICK's Sporting Goods Inc.
- Forever 21
- Gap Inc.
- Nike Inc.
- Puma SE
- PVH Corp.
- Skechers USA Inc.
- The North Face (VF Corporation)
- Under Armour Inc.
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