The global gift packaging market size reached USD 24.2 Billion in 2024 and is expected to grow to USD 32.7 Billion by 2033, registering a CAGR of 3.13% during the forecast period of 2025-2033. Growth is driven by the rising gifting culture, increased e-commerce popularity, higher disposable incomes in emerging economies, and a shift towards environmentally sustainable packaging. Technological advancements, demand for premium gifts, and retail expansion also fuel market growth.
STUDY ASSUMPTION YEARS
- Base Year: 2024
- Historical Year/Period: 2019-2024
- Forecast Year/Period: 2025-2033
GIFT PACKAGING MARKET KEY TAKEAWAYS
- Current Market Size: USD 24.2 Billion (2024)
- CAGR: 3.13%
- Forecast Period: 2025-2033
- The market benefits from growing consumer spending on gifts and increasing preference for personalized packaging.
- E-commerce platforms contribute to the demand for robust and attractive packaging.
- Environmental concerns boost the use of eco-friendly and sustainable packaging materials.
- Seasonal events and cultural festivals drive cyclical demand.
- The use of digital printing and smart packaging technologies enhances customization and user appeal.
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MARKET GROWTH FACTORS
The rise in consumer spending on gifts, thanks to higher disposable incomes, is a key factor driving the global gift packaging market. More and more, shoppers are choosing personalized and fully customized packaging to make their gifts stand out. Plus, the booming e-commerce sector is offering a vast array of gift packaging options, which is really pushing the market forward. Demand tends to surge during seasonal events and cultural festivals, creating exciting growth opportunities.
There's also a significant increase in consumer awareness about environmental sustainability. This shift has led to a growing preference for eco-friendly and sustainable packaging materials, which bodes well for the market's future. Manufacturers are stepping up by innovating with biodegradable and recyclable materials, all while aiming to minimize their environmental footprint. The incorporation of technological advancements in packaging also enhances product appeal and functionality, further driving market growth.
The rising popularity of luxury and premium gift items, along with the expansion of retail sectors, is fueling the need for high-quality gift packaging. Technological innovations, like QR codes and NFC tags for added interactivity, are supporting this trend. Additionally, the growth in emerging economies, where disposable incomes are on the rise and Western gifting traditions are becoming more common, is accelerating market development, especially in the Asia-Pacific region.
MARKET SEGMENTATION
Product Type:
- Ribbons
- Wrapping Papers
- Containers
- Boxes
- Others
Wrapping papers represent the largest segment due to their versatility, aesthetic appeal, and rising demand from various occasions and e-commerce packaging.
Material:
- Paper and Paperboards
- Plastic
- Glass
- Others
Paper and paperboards dominate the market, favored for their biodegradability, recyclability, enhanced strength, and suitability across packaging applications while addressing environmental concerns.
Packaging:
- Primary Packaging
- Secondary Packaging
- Tertiary Packaging
Primary packaging leads the market, driven by requirements for product safety, hygiene, convenience features like resealable closures, and the adoption of eco-conscious materials.
REGIONAL INSIGHTS
North America holds the largest market share in the global gift packaging market. This leadership is attributed to higher consumer spending on gifts, a robust retail infrastructure, the presence of major market players, and the popularity of e-commerce platforms. The region’s consumers demand premium and personalized packaging solutions, further fueled by social media influences and digital retail trends.
RECENT DEVELOPMENTS NEWS
In 2023, DS Smith initiated a €90 million project to build a biomass-from-waste boiler in France, supported by a €15 million government subsidy, aiming to cut onsite CO2 emissions by 99,000 tons annually. In the same year, DS Smith accepted a takeover offer valued at £5.8 billion from International Paper. Smurfit Kappa launched a sustainability program targeting a 30% carbon footprint reduction by 2030 and acquired an advanced packaging facility in Texas to expand its North American operations.
KEY PLAYERS
- DS Smith plc
- Ebro Color GmbH
- Hallmark Cards Inc.
- IG Design Group plc
- International Packaging Corporation
- Karl Knauer KG
- Mondi plc
- POL-MAK
- Smurfit Kappa Group plc
- Yama Ribbon Bows Co. Ltd.
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