Market Overview
The United States blueberry market size was valued at USD 3.49 Billion in 2024 and is projected to reach USD 5.57 Billion by 2033, exhibiting a CAGR of 5.16% over the forecast period from 2025 to 2033. This growth is driven by increased demand for healthy foods, expansion of processed and packaged blueberry products, domestic production growth, rising online and direct-to-consumer sales, and the adoption of sustainable farming practices. These factors ensure year-round supply, ease of consumer access, and market expansion.
Study Assumption Years
- Base Year: 2024
- Historical Year/Period: 2019-2024
- Forecast Year/Period: 2025-2033
United States Blueberry Market Key Takeaways
- Current Market Size: USD 3.49 Billion in 2024
- CAGR: 5.16% from 2025 to 2033
- Forecast Period: 2025-2033
- Expanding blueberry cultivation in states like California, Oregon, Washington, Georgia, and Florida ensures year-round supply.
- Innovations in precision agriculture, irrigation, and sustainable farming enhance productivity while reducing costs.
- E-commerce and direct-to-consumer sales channels via platforms like Amazon Fresh, Walmart+, and Instacart are transforming product distribution.
- Increased organic and regenerative farming practices expand consumer access to high-quality blueberries.
- Enhanced packaging, such as Pearl Sort's Blue Pearl sorter, is revolutionizing the blueberry packaging sector.
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Market Growth Factors
Increase in health-conscious and functional food preference in the U.S. blueberry marketplace, coupled with growing utilization of processed and packaged blueberry products in the bakery, dairy, confectionery, and beverage sectors of the U.S. food market is driving the growth. Food manufacturers continue to use blueberries in freeze-dried, powdered and puree forms. Trends such as RTD (ready-to-drink) and functional on-the-go snack have driven the use of blueberries as an ingredient. Innovation continues in premium/featured and private label products that use blueberries.
Domestic production has significantly supported the United States blueberry market share, with year-round supply coming from California, Oregon, and Washington, while states like Georgia and Florida contribute seasonally to meet growing consumer demand. Precision agriculture, irrigation, controlled environment agriculture, and new logistics and packaging technologies have also led to lower environmental impacts and larger domestic distribution areas through extended freshness and nutrients. Government-sponsored researchers researched and cooperatives improved farming to raise production and stabilize prices.
Online and direct-to-consumer market channels are changing the market, so that fresh and frozen blueberries can be delivered directly to consumers via Amazon Fresh, Walmart+, or other delivery services. Subscription-based farm-to-table services promote organic and specialty items to higher-income segments. Meal kit services and e-grocery services allow people to access more. Digital marketing techniques like data-driven advertising, influencer-driven marketing and targeted promotions appeal to customers quickly.
Market Segmentation
Analysis by Application:
- Food Industry: Dominates due to rising demand for processed and frozen blueberries in bakery, confectionery, cereals, and snack foods. Blueberries add natural sweetness and antioxidants, enhancing appeal in muffins, granola bars, jams, and sauces.
- Beverages Industry: Growing blueberry use driven by demand for functional and plant-based drinks including smoothies, flavored waters, sports drinks, and herbal teas. Blueberry extracts, concentrates, juices, and alcoholic beverage flavors are increasingly popular.
- Pharmaceutical Industry: Blueberry-derived compounds are used in nutraceuticals, dietary supplements, and medicinal products for cognitive, cardiovascular, anti-inflammatory, and preventive health benefits.
- Cosmetics Industry
- Agricultural Industry
Analysis by Distribution Channel:
- Supermarkets and Hypermarkets: Hold the largest share due to wide product variety, bulk purchases, and promotional strategies. Leading chains include Walmart, Kroger, and Costco.
- Convenience Stores: Significant share driven by on-the-go snacking trends and demand for grab-and-go healthy options; retailers include 7-Eleven, Wawa, and Sheetz.
- Online Retail: Rapidly growing share due to e-commerce and DTC models offering home delivery and specialty varieties.
- Specialty Stores
- Others
Analysis by Packaging Type:
- Cans: Popular for long shelf life and convenience in baking, desserts, and preserves; value supported by BPA-free and sustainable packaging advances.
- Cartons: Dominate fresh blueberry segment with eco-friendly, breathable packaging that maintains quality; preferred by retailers focused on sustainability.
- Bags: Lead in frozen blueberry market due to resealable, portion-controlled packaging favored for smoothies, baking, and meal prep; sustainability innovations contribute to growth.
- Plastic Containers
- Cups
- Tubs
Regional Insights
The Northeast drives the U.S. blueberry market with strong consumer demand in cities like New York, Boston, and Philadelphia. Local sourcing from New Jersey, known as the "Blueberry Capital of the World," supports the region. It benefits from a robust food processing industry creating blueberry snacks, bakery items, and beverages. Well-developed cold storage infrastructure ensures year-round supply. This regional strength aligns with consumer preference for fresh and organic blueberries.
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Recent Developments News
In June 2024, Naturipe Farms announced the launch of a new premium-quality blueberry variety in its Sweet Selections line with exceptional flavor characteristics. In July 2024, AC Foods introduced Betterful, a brand of organic-certified, regenerative blueberries focused on rebuilding functional landscapes and recovering natural resources. These announcements highlight innovations in product offerings and sustainability within the U.S. blueberry market.
Key Players
- Driscoll’s
- Naturipe Farms
- Hortifrut
- Rainier Fruit
- Wish Farms
Competitive Landscape
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