IMARC Group, a leading market research company, has recently released a report titled "Mobile Commerce Market Size, Share, Trends and Forecast by Transaction Type, Payment Mode, Type of User, and Region, 2025-2033." The study provides a detailed analysis of the industry, including the global mobile commerce market share, size, trends, growth and forecast. The report also includes competitor and regional analysis and highlights the latest advancements in the market.
Mobile Commerce Market Overview
The global mobile commerce market size was valued at USD 1,836.3 Billion in 2024 and is projected to reach USD 14,008.5 Billion by 2033, exhibiting a CAGR of 25.3% during the forecast period of 2025-2033. The steady growth is driven by the increasing use of online payment methods, rising number of e-commerce businesses, and widespread smartphone adoption worldwide. Asia Pacific dominates the market with over 38.7% share in 2024.
Study Assumption Years
- Base Year: 2024
- Historical Year/Period: 2019-2024
- Forecast Year/Period: 2025-2033
Mobile Commerce Market Key Takeaways
- Current Market Size: USD 1,836.3 Billion in 2024
- CAGR: 25.3% (2025-2033)
- Forecast Period: 2025-2033
- Asia Pacific accounts for the largest market share of over 38.7% in 2024, driven by high smartphone adoption, affordable internet, and a tech-savvy population.
- North America’s market growth is supported by high smartphone penetration, advanced mobile payments, and strong digital infrastructure.
- M-retailing is the largest transaction type, holding around 43.8% of the market in 2024.
- Near Field Communication (NFC) leads payment modes with around 36.5% share in 2024.
- Smart device users dominate the market segment due to increasing smartphone adoption.
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Market Growth Factors
Increased use of mobile commerce has been attributed to the mass adoption of smartphones. In March 2018, GSMA said 54 percent of the world's population (around 4.3 billion people) owned a smartphone. Smartphones increase in ownership across the world so consumers use their smartphones more to buy goods and services directly from a retailer or from an e-commerce website. Retailers are investing more into mobile commerce platforms that are optimized for smartphones as overall usage of the mobile internet continues to steadily increase.
An increasing growth factor is the focus on mobile payment solutions. Digital payments are expected to exceed USD 25 Trillion by 2027 and account for 49% of total online and point of sale sales worldwide. The availability of mobile wallets, digital payment systems, and contactless payment methods in the consumer market, combined with security features such as biometric authentication, has spurred consumer and industry adoption of mobile commerce, leading to growth in mobile wallets.
Improved user experience is also being employed to further drive mobile commerce, through the development of mobile-friendly apps, more mobile applications that load quickly, and responsive design. Furthermore, data analytics machine learning technology help financial institutions provide personalized offering marketing to improve customer engagement and loyalty. As mentioned in the report, 60% millennials, 57% Generation Z and 52% Generation X are mainly using mobile banking apps for banking, which is driving the market growth.
Market Segmentation
Breakup by Transaction Type:
- M-Retailing
- M-Ticketing
- M-Billing
- Others
- M-Retailing: Largest segment in 2024 with around 43.8% share. It involves buying and selling various consumer goods and services through mobile devices. Convenience and innovative features like voice search and augmented reality enhance user experiences.
- M-Ticketing: Not provided in source.
- M-Billing: Not provided in source.
- Others: Not provided in source.
Breakup by Payment Mode:
- Near Field Communication (NFC): Leads with about 36.5% market share in 2024. Offers contactless transactions by tapping mobile devices near payment terminals, widely used in retail, transportation, and peer-to-peer payments.
- Premium SMS: Not provided in source.
- Wireless Application Protocol (WAP): Not provided in source.
- Others: Not provided in source.
Breakup by Type of User:
- Smart Device Users: Lead the market in 2024. Users have smartphones and advanced mobile devices with internet connectivity and access to a wide range of applications, supporting seamless mobile commerce experiences.
- Feature Phone Users: Not provided in source.
Breakup By Region:
- North America (United States, Canada)
- Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
- Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa
Asia Pacific dominates the mobile commerce market, accounting for over 38.7% share in 2024. This dominance is due to rising internet penetration, increased smartphone usage, government and business initiatives promoting cashless transactions, and strong adoption of digital wallets and contactless payments. The region’s young and tech-savvy population, alongside expanding e-commerce solutions and mobile apps, significantly contribute to continued market growth.
Recent Developments News
- January 2025: Swiggy announced the launch of Instamart as a separate app to leverage a multi-app strategy targeting quick commerce, aligning with trends observed in China.
- January 2025: Recur Club introduced an approximate USD 18 Million fund to support D2C brands in quick commerce, focusing on rapid loan disbursal within seven days.
- December 2024: Myntra launched M-Now, a quick commerce vertical offering 30-minute deliveries for fashion and lifestyle products, initially in Bengaluru.
- October 2024: Reactiv emerged from stealth mode with a USD 5 Million seed funding round to innovate mobile commerce transactions.
- August 2024: Amazon India contemplated launching a separate app for its digital payment service, Amazon Pay, following a USD 72 Million investment, aiming to expand its presence in the Indian mobile commerce market.
Key Players
- Amazon.com Inc
- Apple Inc.
- ASOS.com Limited
- eBay Inc.
- Ericsson Inc.
- Gemalto (Thales Group)
- Google LLC
- International Business Machines (IBM) Corporation
- Mastercard Inc.
- mopay Inc.
- Netflix Inc.
- PayPal Holdings Inc.
- SAP ERP
- Visa Inc.
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